Joanne Jacobs consults in social networking technologies and has been Director of a production house for social networking platforms. Hailing from Australia, Joanne has focused on user led technologies, providing advice to large firms on how to generate benefits from emerging technologies, and she has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor of the book, Uses of Blogs, published in 2006, and she is currently preparing her next book on other social networking applications and changes in business as a result of collaborative communication. She is one of the key organisers of the Amplified series of events for practising social media professionals. Joanne speaks on a variety of topics for professional associations, conferences and professional development seminars in the technology and communications sphere, as well as acting as a business advisor, marketer and technology problem solver for social media.

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